How I Helped a Leading Atlanta-Area Contractor Grow Form Fills by 129% in 12 Months Through Smart SEO and UX Improvements
The Challenge
A well-established foundation repair and home improvement contractor in Georgia had a dominant traditional advertising presence—but their website wasn’t pulling its weight. Despite covering services like foundation repair, concrete leveling, gutter repair, and roofing, their online visibility and conversions lagged behind competitors.
The site was poorly optimized for both user experience and search performance. Worse, many high-value keyword groups were going completely untapped. The company needed an SEO strategy that not only attracted visitors but turned them into booked appointments.
My Strategy
Working with this client over the course of several years, I focused on SEO strategies designed for sustainable growth and lead generation, not just rankings. Here’s how I helped them drive long-term success:
✅ Monthly Content Updates
- Reviewed and updated the most important pages monthly based on performance data.
- Kept site content aligned with search trends and user intent.
- Focused on making content more useful, relevant, and conversion-focused.
✅ Website Redesign for Conversion
- Consolidated their services into individual, mobile-first sub-sites for a smoother user experience.
- Dramatically improved page load times, navigation, and user behavior metrics.
- Designed a high-impact “hero form” on the homepage, making it easy for visitors to book an inspection right away.
✅ Google Business Profile (GBP) Optimization
- Fully optimized the GBP with detailed business info, correct categories, and compelling photos.
- Performed ongoing monthly updates, including:
- Responding to reviews
- Posting updates and offers
- Uploading new images
- Managing user-submitted Q&A
✅ Ongoing Keyword Expansion
- Identified underserved keyword groups and added new content to capture those searches.
- Monitored performance and visibility trends monthly.
- Adjusted targeting as new opportunities emerged in local search.
The Results
Within the first 12 months:
- Form fills increased by 129% year over year
- Phone calls increased by 68%
- Marked improvement in keyword rankings for core services
- Stronger performance across both paid and organic channels due to better on-site conversion optimization
These results were consistent year over year, making this client one of the most competitive players in their region—without needing to rely entirely on paid traffic.
Willy Evans 