Digital Strategy & Storytelling: My Experience
With a background rooted in journalism and a career spanning content marketing, SEO, and community engagement, I bring a unique mix of strategic insight and creative execution to every project I take on.
My work lives at the intersection of storytelling and strategy.
🔍 SEO & Digital Strategy
As Director of SEO at Digital Division, I led strategy for over 50 clients across diverse industries, building scalable systems for content planning, digital reporting, and technical audits. I oversaw a team of SEO strategists, writers, and creators, and collaborated across departments to ensure campaigns were cohesive, high-performing, and aligned with broader marketing goals.
I’ve worked extensively with tools like Google Analytics, SEMrush, Looker Studio, Google Tag Manager, Ahrefs, and Advanced Web Rankings to guide strategy and track impact.
Case Study: 130% Organic Traffic Growth for a Regional Home Services Company
Case Study: 129% Lead Growth for a Georgia Foundation Repair Company
Case Study: +30% Conversion Growth Year Over Year for a Local HVAC Company
✍️ Content Management & Marketing
At Digital Division, content creation and management were central to my role as Director of SEO. I ensured content was not only aligned with client goals but also supported broader SEO and user experience strategies.
Previously at HedgeApple Inc, I served as Director of Content Marketing, managing branded content and SEO strategy for two nationwide consumer brands. I led direct marketing efforts, oversaw visual and written content production, and planned editorial calendars designed to drive engagement across multiple channels. Whether creating in-house or managing a team of creatives, I prioritize consistency, clarity, and measurable outcomes.
Earlier in my career, I managed digital content across websites and social platforms for Danenberg Jewelers and served as an Online Editor at the Topeka Capital-Journal, where I handled breaking news, web content updates in Drupal, and social media publishing.
đź“° Journalism Roots
I earned a BA in Journalism and Mass Communications with a focus on digital media from Kansas State University. My foundation in journalism shaped the way I approach digital work today—with an emphasis on clarity, relevance, and audience-first thinking.
From breaking news to branded campaigns, I bring a journalist’s eye, a strategist’s toolkit, and a storyteller’s voice to every piece of content.
Willy Evans 